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msb-0352 Lets see how this helps

Page history last edited by Charles-A. Rovira 11 years, 10 months ago

 

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Episode Sponsor's banner (This could be YOU!)

MSBPodcast Shows

 

Episode Name

 

Direct Link to episode -> http://media.libsyn.com/media/msb/msb-0352_Lets_see_how_this_helps..m4a

 

YouTube Vids

 

Intro

 


Disclaimer! Disclaimer! Disclaimer!

 


Survey

 


FeedBack comes first, so...

 

Well I am much calmer this week. (Yes, I think the msb podcasts are becoming a weekly features, mixed in with the disability show, the  thyme warp and peak oil podcasts.)

I'm too old, too sick, too tired and too wise to put up with the intersine warfare otherwise known office politics sucking the joy out of my life.

I left the kids to it. If they think it important and worth keeping score, I wish them luck.

But I've noticed that they're no different from their 'rents, when all they know how to do is say "you can't" "you shouldn't" and "Don't".

Life belongs to those who seize it.

The nay sayers just hold smoke.

You can make any case you want for not spending the trifling sums, and argue 'till the cows come home, but I'm podcasting to a whole bunch of people and they're not.

One of us is smart, and ... Well, you can finish that sentence yourselves.

---- "Water From The Well" by: "Bill Kahler" http://billkahler.com/

 


FeedForward

 

---- "another farewell" by: "carmichael" http://www.carmichaelmusic.co.uk/

 

 


FeedMe 

 

I am not even bothering anymore.

These shows are my gift to you.

Enjoy my demented rantings.

---- "The Well" by: "Soma Sonic" http://www.somasonic.com/

 


Thesis:

 

I'm sitting here still feeling the loss of my mother.

We had to open up a safe deposit box that we've since discovered that she still owned when she'd gone into a home. (A polite euphemism for "we parked her somewhere safe until the inevitable". [I don't kid myself, I was a horrible son, but I was the son she raised me to be.])

Its depressing and my eyes are almost watering.

Its been months since she died but the strange sense of forever being cut adrift on a wider sea still makes it hard for me to breathe.

I am my mother's son after all...

But that's not what the topic of the next few (2) shows are going to be about.

These shows concern venture capitalism.

---- "Everything Is Swell In Weehawken" by: "Jim Testa" http://www.myspace.com/jimtesta

 


Synthesis:

 

Its very strange the attachments we form and the ties that we bind ourselves up in.

When we techies get in bed with venture capitalists we are basically signaling that "they", meaning the venture capitalists, can make a lot of money in this podcasting racket.

But podcasting is not a place with broad base appeal by definition.

Oh it might be enough for me to make a living, eventually, but I'm hardly going to be selling beer to the masses. (Ok ... "Pacifico Clara" which is a great tasting beer, and I'd say that even if they paid me. [In fact, I've got in touch with them to tell them about podcasting.])

By definition, its a place where a lot of work is going to go into supporting a few podcasters for small, but quite measurable, results.

I'm no Leo Laporte with thousands of fans who tune into the podcasts and swamp the sponsor's sites with click-throughs.

Actually with the .m4a formatted files I use for these shows, I can take you to a specific web page in your browser or even launch your email client to possibly send an email to whoever would like you to send them a email.

Its really connected and it works with iTunes on Macs, on PCs, it works with iPhones, iPod Touches and it can even give you more information on a lowly stand-alone iPod.

If you're a musician, its great that I could bring you to a web site where you could buy the tune your hearing.

If I'm discussing something, I can put links to web pages filled with more information on the topic.

If I'm mentioning a product, I can put links to that too.

---- "Well Run Dry" by: "Juneteenth" http://www.myspace.com/juneteenth

 


Conclusion:

 

No, venture capitalists won't take any notice of podcasting because they don't see the ROI in it for them.

But podcasts are for a self-selecting audience, tailor made for makers of anything, producers of anything, that serves the audience's constellation of needs, people who want the answer to the old conundrum of not being able to advertise in print because its too expensive when they can even find a magazine that fit their demographic.

The "newspaper death watch" site is just filled with opportunities.

The print version of the "Bataan Death March" happening right now is the inevitable consequence of companies establishing their presence on the web and being able to eschew print advertising.

That tells me that their rates of return on the web are acceptable when compared to print advertising.

Not great ROI, but acceptable at getting the word out, (something where podcasting could/should/would help,) and with answering their customers and potential customers in ways that print media advertising never could.

Say goodbye print.

---- "TREAT YOU WELL" by: "steph" http://myspace.com/stephandshwepp

 


 

Outro

----

Theme and 'incidental music' from:

 

"msb_theme",

 

 by: "Guy David",

 

 http://www.guydavid.com/

 

 no album,

 

 via personal contract

Song list

"Water From The Well"

 

 by: "Bill Kahler"

 

 http://billkahler.com/

 

 album: "none"

 

 via: music.podshow.com

"another farewell"

 

 by: "carmichael"

 

 http://www.carmichaelmusic.co.uk/

 

 album: "none"

 

 via: music.podshow.com

"The Well"

 

 by: "Soma Sonic"

 

 http://www.somasonic.com/

 

 album: "none"

 

 via: music.podshow.com

"Everything Is Swell In Weehawken"

 

 by: "Jim Testa"

 

 http://www.myspace.com/jimtesta

 

 album: "none"

 

 via: music.podshow.com

"Well Run Dry"

 

 by: "Juneteenth"

 

 http://www.myspace.com/juneteenth

 

 album: "none"

 

 via: music.podshow.com

"TREAT YOU WELL"

 

 by: "steph"

 

 http://myspace.com/stephandshwepp

 

 album: "none"

 

 via: music.podshow.com

 


PhotoCredits:

 

 All images, synchronized with the songs, are of the artists and come via music.podshow.com except when they aren't. :-)

 


BookRecommendations

 


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