I told you, way back when, getting the first one was the toughest.
Now I have two and it didn't take another three years and several thousands more dollars of spending on my part.
The links are synchronized with the messages on the m4a right now.
It you're listening on this through iTunes or through a web browser, just click on the image for the sponsor and I'll take you right to the appropriate web page.
If you're on an iPhone or an iPod touch, you should be good to go too.
I am going to read you a tweet from someone who thought it referred to something else:
"thought that World MS Day.org was an anti-microsoft day, after looking at some tweets. Need a rest :/"
Microsoft. MS. Get it?
That's some truly execrable promotion.
That tells me that this World MS Day promotion was probably thought of by somebody who doesn't know squat about marketing and certainly doesn't know diddly about how to host a event promotion.
Actually it was probably thought up by some intern who's working the "Charity Desk" at some advertising firm.
They only ever checked if the kid was screwing up, but they never checked if the kid was doing what was required and necessary.
Okay, I'm here to prevent this from happening to the next media event.
Lets get at least one term out of the way so we can all be on the same page.
I know its expensive, like $135, but a professional should know what's in it.
Promotion is the "coordination" of all 'seller-initiated' efforts to set up channels of information and persuasion to sell goods and services or to promote an idea.
The Multiple Sclerosis International Federation and its member MS societies for any individual, group and organisation involved in the global MS movement, are selling the idea of an event called."World MS Day",
Go and read her blog entry. You'll see what a half-hearted, half-assed effort this World MS Day was.
Basically, it says, in French, with lots of English translation later on in the blog entry for the intellectually challenged, that promoting these events takes TIME and EFFORT.
What you get from this absolutely "half-past-too-late" effort is an expensive waste of your charity donations.
There are lots of ways for promoting your global efforts, and they did employ some of them, after a fashion and way too late.
The overall endeavor at coordinating the work of people, firms, government agencies and NGOs and the work in meshing the various media including broadcast, (meaning the national media,) the local outlets, television, radio, newspapers and other print media,) and the labors in getting coverage from the internet media, (using sites like Hufffington Post, or Digg.com, or by recruiting blogs, podcasts, video podcasts and the like) was utterly PATHETIC.
Its MS people.
Do a friggin' google search for "Multiple Sclerosis Blog" and get in touch with the people about a campaign you want to run.
Don't wait until the day of the friggin' event and expect people to suddenly rise magically up to help you, like Aristotle who thought that bugs arose spontaneously from mud.
It doesn't work that way people. This is real life.
I've already been smacked in the friggin' face by a heavy shovel called MS.
Don't throw dirt in my face, using your own ignorance and ineptitude to add insult to injury.
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