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msb-0310 I Doubt You'll See These On Network TV

Page history last edited by Charles-A. Rovira 15 years, 9 months ago

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Direct Link to episode -> http://media.libsyn.com/media/msb/msb-0310_I_Doubt_Youll_See_These_On_Network_TV..m4a

Coors Ad#1

. .

Coors Ad #2

. .

Intro

Disclaimer! Disclaimer! Disclaimer!

Survey

Feedback comes first, so...

There are two ads for "Coors Light" at the front of this posting, not because I like the beer (I like "Belgian" beers and "Canadian" beers, "Coors", not so much... Light beers? Nahh.) but because it reflects the direction that ads are taking on the internet.

You aren't likely to see the ads on broadcast media either.

They were created for the internet and the production values, and costs by the way, reflect those found in YouTube "viral videos".

They are "not" representative of the glitz, and the cost, of the beer ads on the NASCAR circuit.

They make use of cheap and easy special effects. (You don't think that beer can be poured from any distance, land in a glass and not splash everywhere do you? [If you do, I have got some books on basic high-school physics that explain why life doesn't work that way...])

Life ... doesn't ... work ... that ... way...

---- "THE SPECIALIST" by: "the specialist" http://www.myspace.com/in4rmrecords

FeedForward

My friend eugene, the SysAdmin, came by to update my Linux house server. He managed to screw up the wiki database so the wiki's off line until he gets around to fixing it. (Done!)

---- "Melody Of Life" by: "Fluid Boys" http://www.fluidboys.com/

FeedMe

---- "Strange Thing" by: "Marvel" http://music.podshow.com/music/listeners/www.myspace.com/thebandmarvel

"Thesis:"

I'm trying to stay relevant to the theme of MS but I keep drifting into media and advertising news. (I can't help it. I'm a media junky. :-)

What the heck? Its my show.. :-)

If it bothers any of you that badly, you can tell me and I'll shut it off.

Like I did country music. (Well, the whiny, "I gots tears in my ears from lyin' on mah back, cryin' my eyes out over yooo..." type of country and western. [I still enjoy the occasional "I broke mah leg, so mah horse shot me!" kind of song, {but I don't subject you to it. :-}])

Then again, I know when I'm listening to complete and utter crap. (And that includes over produced high-gloss crap like I had on a video 'bumper' a while back.)

---- "Walking Down China Town" by: "Keenan" http://www.keenanbaxter.com/

"Synthesis:"

What makes the Coors commercials so distinctive is not that they're there but that they're there for cheap.

Producing these commercials was probably done for less money than the cost of feeding the "Clydesdales" on a shoot. (Wrong beer company I know, but don't you think that any of this is getting lost on "Anheuser Busch" either.)

So what's my point?

My point is that, as the beer companies do, so too do the rest of the clients of the advertising industry.

As a multi-national brand for a consumer product, I welcome what they've finally seen and found a way to use the internet. (But I still drink "Pacifico Clara" beer. [And its not why you think. I like the flavor, not just the fact that they aren't on "big media".])

While the ads might seem as intrusive as ever, they really aren't. You have to actively ask for them to be presented to your browser or other media player.

But remember that its over the internet and that the distribution costs are dirt cheap.

Don't think that that lesson is lost on the beer companies and the others who are lining up behind them.

What they don't have to spend on a scarce resource, a transmitter, they can instead spend on putting together the best ad they can.

Fortunately, the age of YouTube and viral videos has set the bar so low, (let me repeat that, set the bar so low,) that they're having to rediscover how the heck they put ads together before they started having to make sure that not a cent was wasted because it cost a zillion bucks to put it out there.

They can afford to get things wrong too, because, if its a failure, that means that nobody will have seen it, unlike a broadcast ad where failure is a very public and expensive screw up.

We're about to have a whole new generation of material coming direct from the producers (that's them, [whoever "they" happen to be,]) to the customer/viewer/audience (that's you.)

Who needs a network meting out temporary access to a limited resource for lots of "shekels" when you've got an internetwork spreading access to everybody all the time for damn near "free"?

---- "Last Of The Superhereoes..." by: "American Heartbreak" http://www.americanheartbreak.com/

"Conclusion:"

So I'm not bothered by the coming of the beer ads and other multi-national mass market product campaigns because there's plenty of space for me to interject myself as a content aggregator putting together shows featuring tunes for you, my audience, and supported by people who want to reach people like you, my audience.

And though I know the statistics on this disease, I am still saddened by the fact that I am getting more downloads per day, every damn day. [sigh]

---- "Seven Beer Bitch" by: "Adrenaline Factor" http://perrisrecords.com/catalog/?page=shop/flypage&product_id=56957

Outro

----

Theme and 'incidental music' from:

"msb_theme",

by: "Guy David",

http://www.guydavid.com/

no album,

via personal contract

Song list

"THE SPECIALIST"