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msb-0293 PodCamp NY 2

Page history last edited by Charles-A. Rovira 15 years, 8 months ago

 

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msb-0293 PodCamp NY 2.0

 

Direct Link to episode -> http://media.libsyn.com/media/msb/msb-0293_PodCamp_NYC_2.0.m4a

 

Intro

 


Disclaimer! Disclaimer! Disclaimer!

 


Survey

 


FeedBack comes first, so...

PodCampNYC is over and I have felt the pulse of an industry which is maturing at an extremely rapid pace.

But some of the participants are complete and utter, uh, how can I describe the rapid fire patter which assaulted me at the session on LiveStreaming.

Some of it is actually an excellent offshoot of traditional media production techniques. It is interesting and has an interesting approach, an interesting point of view.

But some of it is complete and utter bull spewed slurred-ly by some people who don't have MS for an excuse for their diction, (they're stewed, pure and simple,) and on whom any of the equipment seems a waste.

I could feed an entire third world country for a week on the drek that was wasting bits and the time to flip them. (Sorry but this was porn of the mind and these people didn't have the energy to power a single lackadaisical and peremptory moan.)

The presenter was wonderful, energetic, intelligent and really knew her stuff. Unfortunately, the stuff being LiveCast was not as good as she was.

----

Meanwhile, I was supposed to go my friend the chef's place for the next installment in her doctoral thesis. Unfortunately, I've had to beg off.

(Luckily, I just had killer ribs at R.U.B on 23rd street in Manhattan.)

----

Unfortunately I'm not feeling 100% at the moment. (More like 60% with chilly flurries. [I don't walk or go out much these days {what with being unemployed and all (and it doesn't look like that's going to be improving soon [but that's a rant I'll save for another day,]} however I think that that aspect of my life will improve as I have finally seen that there's more "out there" than I can find working out of home;] yes, its more risk, but sometimes "you just gotta go fur it, dude, go fur it; hear what I'm sayin'")

----

The source for the music on this episode was suggested by Eli Smith of "Down Home Radio" [ http://www.downhomeradioshow.com/ ].

I love what he's does; going back into the dusty archives of recorded music to dig out the gems from the roots of music.

-----

Oh and this just in: According to "this" [ http://www.nytimes.com/2008/04/28/business/media/28hannah.html?ref=business ] article in the New York Times, it looks like "Miley Cyrus", a.k.a. "Hannah Montana" now wants "To Be Taken Seriously As An Artist" [ http://www.wormquartet.com/ ].

Now art imitates life imitating art imitating life, or something like that.

---- "ECLIPSE OF THE SUN_olb-02" by: "Sidney Maiden" http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 


FeedForward

 

---- "BLUES AT SUNDOWN_olb-13" by: "Jimmy Wilson" http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 


FeedMe 

 

---- "SITTING HERE WONDERING_wcb-22" by: "J.W. Walker" http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 


Thesis:

 

What podcasting needs is what broad casting thinks it has: "Metrics!"

My presentation was about metrics.

Most of the session I attended were about metrics.

Most of the people I spoke with were deeply concerned about metrics.

Most of the problems people were having had to do with obtaining reliable metrics.

It was that kind of week-end. :-)

---- "T-99_wcb-17" by: "Jimmy Nelson" http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 


Synthesis:

 

I'm about to say something that will either be considered extremely invasive by podcasters (everybody like to put their circulation stats in the best light,) or will be recognized as an absolute necessity.

Podcast metrics, from server IP address to client IP address, is absolutely essential for podcasting to get real measurable metrics.

Podcasting essentially deals with market niches. Potentially millions of niches.

There are a few problems though.

First: Podcasting's "long tail" doesn't fit into the current time line of "campaign" running. What podcasting offers is radically different consumption of CPM ads.

Instead of an ad campaign running and being able to close down instantaneously a podcast ad may be offering payback for years, (for as long as the show containing the ad is on a server.)

This means that the concept of a cut off and an acceptance of the tail being deliberately cut (for obvious reasons, the song "Three Blind Mice" is running through my head,) and we'll have to accept the inaccuracy as inherent.

Next: The concept of delivered ads where the content is an ad, delivered on demand to the end-user, and paying for every single delivery, is entirely new to the ad industry (No one, neither the broadcaster, nor the agencies, nor their traditional clients have "ever" been able to charge for and/or pay for "piece work".

Podcasters "can!"

We can deliver exactly wpthe content that an advertiser wants (or is legally entitled to say in the ad's content,) to a specific IP address that requests it.

The efficiency is complete.

----

I am also going to be less, uh, "risk averse" (which banks loved so I wrote software that banks loved, [until the Smalltalk vendoes shot themselves in the foot, {with a Howitzer,}]) and get my butt out there. (What the Hell? Manhattan is only a PATH train ride away.)

There's a billion things to do, "out there", and a 6.7 billion people to meet, "out there." Ain't nobody in here but us chickens. (I know I'm going again next year.)

---- "TRAIN, TRAIN BLUES_olb-08" by: "Johnny Fuller" http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 


Conclusion:

 

I see only one possible outcome from this situation.

Podcasting "will" develop the same kinds of attitude towards reporting accurate statistics that broadcasting has...

Advertisers and advertising agencies will come to love the long tail as being totally efficient.

I "will" get my ass out there.

---- "WHY DON'T YOU WRITE TO ME _olb-06" by: "L.C. Robinson" http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 


 

Outro

----

Theme and 'incidental music' from:

"msb_theme",

 by: "Guy David",

 http://www.guydavid.com/

 no album,

 via personal contract

Song list

"ECLIPSE OF THE SUN_olb-02"

 by: "Sidney Maiden"

 http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 album: "none"

 via: http://www.juneberry78s.com/sounds/index.htm

"BLUES AT SUNDOWN_olb-13"

 by: "Jimmy Wilson"

 http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 album: "none"

 via: http://www.juneberry78s.com/sounds/index.htm

"SITTING HERE WONDERING_wcb-22"

 by: "J.W. Walker"

 http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 album: "none"

 via: http://www.juneberry78s.com/sounds/index.htm

"T-99_wcb-17"

 by: "Jimmy Nelson"

 http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 album: "none"

 via: http://www.juneberry78s.com/sounds/index.htm

"TRAIN, TRAIN BLUES_olb-08"

 by: "Johnny Fuller"

 http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 album: "none"

 via: http://www.juneberry78s.com/sounds/index.htm

"WHY DON'T YOU WRITE TO ME _olb-06"

 by: "L.C. Robinson"

 http://www.juneberry78s.com/sounds/ListenTo1940sBlues.php

 album: "none"

 via: http://www.juneberry78s.com/sounds/index.htm

 


PhotoCredits:

 

 All images, synchronized with the songs, are of the artists and come via music.podshow.com except when they aren't. :-)

 


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