McDermott room 207
Questions from chapter 1
How would you apply IMC to internet media/communications?
Questions from chapter 2
What are some of the limits of pull promotion (stategies and tactics for pull promotion)
Questions from chapter 3
I think that there won't be any change to the creative side of agencies but the client list may/will change and as operations move to the web.
What do you see as the roles of an Agencies in the future.
Questions from chapter 4
What do you think will be the effects of applying customer driven pull techniques to internet mediated communication.
Questions from chapter 7
Budget setting includes what exactly?
Questions from chapter 8
Why does it seem that Advertising Creativity sounds like Military Inteligence or Catholic University?
Questions from chapter 9
Do you think that the coming of the web will herald an increase in informational/rational appeals?
Questions from chapter 10
What do you think is going happen to the media planning with the coming of the internet? (As far as reaching out to the websites and evaluating the media on there.)
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